Henry Ford would be so proud! Check out this press release from Standox around the most popular automotive colour in Europe:
Black once again leads the table of the most popular automotive colors, accounting for 26 percent of all new cars sold. This is the result of the Standox survey of 2008 automotive color trends. For the second year running, black lies ahead of silver and grey ‑ and it has even extended its lead. In the luxury and SUV segment, black scored 38 and 41 percent, respectively. With the exception of minivans, the timelessly elegant color is the No. 1 in all segments.
The silver times are over. In the eyes of European motorists, technology and progress are increasingly expressed also by other colors. Silver, which had been the uncontested No. 1 for many years in a variety of variants, has lost in popularity against the previous year and no longer leads any of the segments.
Grey is the “new silver”
Various shades of grey remain very popular and are almost on a par with related silver shades. In the MPV segment, grey even made first place. In the increasingly popular SUV segment, grey has also surpassed silver. Grey now reflects modernity and technology in the way silver did in the 1990s and the first years of the new millennium.
Europeans love blue. Whether it’s light or dark, brilliant or subtle ‑ blue remains the most popular chromatic color for new cars. At 13 percent, it is also the only chromatic color that passed the ten percent mark. In view of the never-ending popularity of blues, Standox has even developed “Blue Flame”, a mysteriously changing special effect color in the Standox Exclusive Line, which gives every vehicle an unmistakable and unique touch.
White has become a high fashion color at least on UK and German roads. It is clearly on the advance throughout all segments. Statistically speaking, however, this does not apply to all of Europe, as the total number of white colors has increased by only one percent as compared to the previous year. But in the luxury, SUV and MPV segments, white is the No. 4 directly behind the other “neutrals”.
While red is somewhat more popular than in the previous years, as reflected in a score of seven percent, there is no clear upward trend. Although the color spectrum offers a wide choice, there are not many other colors on our roads. Having been a major fashion color in many spheres of life in recent years, orange has become a permanent fixture on our roads but is yet to make a dent in the statistics. According to the Standox experts, 2008 ‑ just like the previous years ‑ saw no clear trend towards distinct or different colors.
Automotive color trends change very slowly. It will probably take a few more years before fundamental changes in color preferences will be reflected in the statistics – although it is not even certain that the chromatic colors will win over the highly popular neutrals. According to the coloristic experts from Standox, this applies not only to Europe but worldwide.
Standox is one of Europe’s leading manufacturers of automotive refinishing paints. With its headquarters in Wuppertal, Germany, the company offers innovative and environmentally compatible product systems worldwide. Standox seeks to build long term relationships with its customers based on premium product quality and high levels of practical support. Approvals from all major manufacturers reflect the company’s position as a leading partner to the automotive industry. As such, the Standox brand gives professional refinishers the assurance of perfect results every time.
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